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Review of works in the field of ecology
based on Remote Sensing and GIS
on the territory of Central Asia and Kazakhstan
Business Plan

The Business Plan is required to make sure that your business will be viable, it will help you to plan major directions of its development, assess all associated risks, reveal its strong and weak points in respect to existing environment and define the best development strategy. Besides that, with properly developed business plan it will be easier to efficiently use a start-up capital, control and manage your business in the future.

The Business Plan is also required when seeking for external financial sources to finance your business start-up costs – weather it is a bank loan or financing from an angel investor.

Each Business Plan should outline a detailed action plan with dates, clearly defined targets and goals and performance indicators, as well as important milestones at each stage of business development.

Unfortunately a “universal” Business Plan, which would fit any type of business idea, does not exist in nature. There are no any two completely identical businesses like there are no completely identical people. Therefore every business plan is tailored for a very particular business idea, with account for all nuances and specifics pertaining to this idea.


There are various standards of writing a business plan in practice, like the EBRD, KPMG, UNIDO etc.

For example a typical business plan structure would look like following               one done in compliance with the UNIDO (United Nations Industrial Organization) standard:

  1. Resume;
  2. Company & Industry description;
  3. Definitions of goods & services;
  4. Sales & Marketing;
  5. Production Plan;
  6. Operating Plan;
  7. Financial Plan;
  8. Evaluation of Project efficiency;
  9. Company’s risks & warranties;
  10. Appendices.

As a good starting point in developing Business Plan we consider an ultimate purpose of such document – whether our Customer is going to be a final user of such Business Plan or is it being prepared to serve as a financial document in Customer’s discussions with prospective investors or\and bankers. The Business Plan will be prepared to fit the requirements and expectations of the final user of such document.    The structure, content and key indicators of such document will also be formed accordingly to

Presently various financial organizations apply different requirements to the Business Plan. Upon necessity we can prepare as well a comprehensive Feasibility Study or an Investment Memorandum for the Customer.

Usually, a Feasibility Study represents a more concise version of a Business Plan where the major emphasis is devoted to the technical viability of the project and its financial attractiveness. As a rule, a Feasibility Study in such cases serves as a basis for further pre-design and design works to be conducted.

The typical Feasibility Study structure would look like following:             

  1. Real current situation in the Company;
  2. Market analysis & assessment of production facilities capability;
  3. Technical documentation;
  4. Description of available labor resources;
  5. Operating costs & overheads description;
  6. Project duration and major milestones;
  7. Analysis of financial viability and economic efficiency of the Project.

A mission of an Investment Memorandum is to inform the prospective investor about the investment project idea so that he could take an appropriate decision on whether to invest or no. As a matter of fact, an Investment Memo is a sort of offer to the potential investor. This is the main document which assists the investor in his decision making process.   

An Investment Memorandum helps to shed light on such questions like:          

- Is it profitable to invest into the business?

- How much financing is required?

- What are the terms of participating in financing into the business?


As a rule, the investor seeks to get more information on the following aspects:             


  1. Business image of the Company;
  2. Sales forecasts based on the due marketing surveys;
  3. Quality of management and personnel qualification;
  4. Current financial position of the Company;
  5. Validity and trustworthiness of capital expenditures for the Project;
  6. Forecasted profitability level;
  7. Risks, associated with the Project implementation, its sensitivity to the external factors;
  8. Key Performance Indicators of the Project (NPV, PI, IRR, Pay Back Period etc).

There is a significant difference between a Business Plan and an Investment Memo – the Business Plan is prepared to serve as an action plan and guide for the Company’s management whilst the Investment Memo is prepared for the external investor and represents an outlook of the business.  


Technically the Business Plan is developed before the Investment Memorandum or the Feasibility Study.


In the process of gathering necessary information and preparation of the Business Plan, Feasibility or Investment Memo for your Project, we will use as a guide line for our activity the ultimate goals and Customer’s needs and expectations.


Major works to be done within framework of such activity are as following: 

  • Collection of all necessary data about the Project;
  • Technical and economic viability assessment;
  • Relevant industry analysis;
  • Marketing research;
  • Financial efficiency analysis of the Project.

We closely cooperate with the Customer in the course of our work on a regular basis with appropriate feedback about the progress of work. We can also separately prepare a business case presentation for the Customer which would serve Customer’s needs in presenting his business project to the investors and banks, as well as assist him in conducting such presentation.

Prior to our work on a Business Plan (Feasibility Study or Investment Memo) development we usually work out a detailed project schedule, together with the Customer, which would incorporate all actions and tasks to be done in course of the project work, major stages and milestones of the project with the key dates. All further work on the project (data collection, conducting surveys, financial calculations and report writing) will be done in line with the accepted project schedule.

The price for our services is based on the scope of work to be done on a specific Project, its complexity, availability of necessary information and terms of work.

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